Atlas Data Automation
Finally Understand Your Customers' Full Path to Purchase
Unified Customer Journey Tracking for Online Business
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In the complex world of online business, customers interact with your brand across numerous touchpoints – from social media ads and email campaigns to website visits and direct searches. Standard platforms like Google Analytics, Shopify, and your CRM often provide fragmented views, making it nearly impossible to understand the complete customer journey and accurately attribute conversions. You're left guessing which marketing efforts are truly driving sales and which are wasting your budget.
I solve this. My Unified Customer Journey Tracking service connects the dots across all your online data sources, providing a single, persistent view of every customer. By implementing advanced identity resolution techniques, I create a holistic understanding of how customers interact with your brand over time, even if it happens days or weeks later and across different devices.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
— John Wanamaker
From Fragmented Data to a True Customer 360 View
Are you struggling to answer these critical questions?
Did that Instagram ad really lead to a sale, or was it just one of many touchpoints?
How many times does a customer visit my site before making a purchase?
Which email in my nurture sequence has the biggest impact on conversions?
What is the true lifetime value of a customer acquired through Google Ads vs. organic search?
If these questions sound familiar, you're not alone. Standard analytics tools operate in silos, unable to track a single user across different platforms or over extended periods. This leads to inaccurate attribution, wasted marketing spend, and missed opportunities for personalization.
What I Deliver:
Advanced Identity Resolution
I implement a sophisticated identity resolution engine that combines deterministic matching (e.g., email addresses, user IDs) and probabilistic matching (e.g., IP addresses, IP locations, screen sizes in pixels) to create a single, unified profile for each customer, even for anonymous visitors.
Cross-Platform Data Integration
I connect and consolidate data from all your critical platforms – including your website, CRM, email marketing tool (like Klaviyo), advertising platforms (Google Ads, Facebook/Instagram), and e-commerce backend (like Shopify) – into a single, cohesive data model.
Persistent Customer Profiles
I build a historical, event-based timeline for each customer, capturing every touchpoint and interaction with your brand. This allows you to see the full journey, not just isolated events.
Custom Attribution Modeling
Move beyond simplistic last-click attribution. I help you build and implement custom multi-touch attribution models (e.g., linear, time-decay, U-shaped) that accurately reflect the impact of every marketing channel on your conversions.
Most companies track revenue. Great companies track the path that led to it.
- Forrester Research
Your Benefits:
True Customer 360 View
Gain a holistic understanding of each customer, their behavior, and their preferences across all channels. See the entire journey, from first touch to loyal advocate.
Accurate Multi-Touch Attribution
Finally understand the true ROI of your marketing efforts. Know which channels and campaigns are driving real results and which are underperforming, allowing you to allocate your budget with confidence.
Optimized Marketing Spend
Stop wasting money on ineffective channels. By knowing what works, you can double down on your most profitable strategies and significantly improve your return on ad spend (ROAS).
Enhanced Personalization & Customer Experience
Leverage integrated data to create more relevant, timely, and impactful customer interactions. Personalize your marketing messages, product recommendations, and website experience to drive higher engagement and conversions.
Improved Customer Lifetime Value (CLV)
By understanding the full customer journey, you can identify opportunities to increase customer loyalty, repeat purchases, and overall lifetime value.
Easily Integrates With Leading Apps
!!! KLAVIYO, SHOPIFY, GOOGLE ADS, ETC
The Foundation for Growth
Unified Customer Journey Tracking is a game-changer for any online business, especially in e-commerce. It provides the deep, actionable insights needed to outsmart the competition and scale effectively. This service is built upon a robust Data Platform, ensuring the data is clean, reliable, and ready for analysis. The insights generated here can then be visualized in powerful Automated Dashboards, giving you a real-time command center for your business growth.
Ready to unlock a complete understanding of your customers and supercharge your growth?
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