Atlas Data Automation
About
About Us
I Build the Data Foundations That Drive Your Growth.
Head of Data, Data Engineer, and Analyst in one. Also Strategic Long Term Architecture. At Atlas Data Automation, I believe that every growing business deserves powerful data capabilities without the complexity or cost of a full in-house team. As your dedicated data expert, I transform scattered information into clear, actionable intelligence, empowering you to make smarter decisions and achieve sustainable growth.
We Specialize
in Reviews & Messaging For Local Business
CHATT's goal is to help small businesses engage with their customer's quicker & easier to improve overall customer experience to help everyone grow.
Me presenting at RTL Netherlands, July 2024
My Mission: Building Trust, Delivering Value
I founded Atlas Data Automation with a clear vision: to be a long-term partner for businesses, not just a service provider. My approach is rooted in building enduring client trust and delivering genuine, lasting value, prioritizing a "family-type business" ambition over short-term gains or cash grabs. With a unique blend of technical prowess and a deep understanding of human behavior and business strategy, I focus on solutions that truly make a difference.
I believe the right data tools and automation can improve everyone's business life. Whether you're a business owner struggling with fragmented data or an operations manager seeking deeper insights, I'm here to build the robust, reliable systems that simplify your operations and propel your success.
Values
Long-Term Partnership
Your success is my success, built on trust
and consistent value.
Strategic Growth
Building data platforms that scale
with your ambitions.
Actionable Insights
Turning raw data into clear,
confident decisions.
Operational Efficiency
Automating tedious tasks to
free up your team.
Data Empowerment
Giving you control and understanding of
your most valuable asset.
My Expertise & Philosophy
My journey into data automation is fueled by a passion for technology and a commitment to solving real-world business problems. While many companies collect data and even use databases, very few truly harness its power due to a lack of organization and robust data management practices. This is where Atlas Data Automation steps in.
With 5 years of hands-on data engineering experience, I've navigated complex data landscapes for diverse organizations, always prioritizing the foundational elements that ensure data quality, reliability, and future-readiness, including AI capabilities. My work focuses on building the structured data environments that make your data a true asset:
Enterprise-Grade Data Engineering
From national broadcasters like RTL to critical public health initiatives for FSB (governmental cancer research in the Netherlands), I've built and maintained robust data pipelines and infrastructure. My experience with FSB specifically involved handling highly sensitive health data, instilling a rigorous approach to data security, privacy, and governance.
Data Quality & Governance by Design
I implement best practices in data management, establishing central data definitions and documentation (e.g., using dbt for data models and YAML files for column definitions). This ensures consistency, prevents data divergence, and provides a single, trustworthy source for all your business metrics – a critical prerequisite for any advanced analytics or AI initiative.
Tech Enthusiast & Innovator
I'm a genuine tech enthusiast, having participated in coding hackathons globally (including won prizes) and constantly exploring the frontiers of AI. This keeps me at the forefront of technological advancements, ensuring that Atlas Data Automation delivers modern, efficient, and forward-thinking solutions.
Infrastructure & Application Development
Beyond data pipelines, I have extensive experience in full-stack application development, managing, maintaining, and upkeeping hosted infrastructure and applications that are used daily by users. This holistic view ensures that data solutions are not only technically sound but also seamlessly integrated and user-friendly, built on a foundation of organized and reliable data.
Singapore EthGlobal hackathon September 2024
Teammate Patrick Camara on the left, me on the right
My team and me from left to right: Joonas Köppä (also known as the Lemon King,
Yangjun Wang and me. July 2024
Diverse Background, Holistic Solutions
My academic foundation includes a Bachelor's in Psychology and a Master's in Business Administration. This unique combination allows me to understand not just the 'how' of data, but also the 'why' – the human behavior behind the numbers and the strategic business implications. This perspective ensures that every data solution I build is aligned with your overarching business goals and user needs.
Currently operating as a solopreneur, my ambition is to grow Atlas Data Automation into a small, expert agency. This journey is about scaling impact, not just operations. My commitment remains to provide personalized, high-quality data solutions that empower businesses to thrive in a data-driven world. As a Dutch professional, I bring a pragmatic and direct approach, valuing efficiency and clear communication in every partnership.
Let's Build Your Data-Drive Future Together
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